Jason Patton Immersion - YOD China - In Demand


BUSINESS BACKGROUND:

IN DEMAND:

Since joining In Demand following his graduation from the Harvard Business School, Jason has been instrumental in the development and launch of Video On Demand across the cable industry. When he began as Director of Business Development, Movies On Demand was in its nascent phase and true VOD was only available in four cable systems representing 250,000 digital subscribers. Through his pioneering work, along with his team at In Demand, by the end of the second year, the relatively new platform was available in five million homes. In those early days, he managed the look and feel of content on the user interface, worked with individual systems making the business case for adopting VOD, managed the end-to-end technology architecture of VOD and worked on the project in tandem with the company's owner MSOs; Comcast, Time Warner Cable, Cox Communications and Bright House. In a short few years, Jason rose to the position of Senior Vice President, Business Development and started leading the charge on TV Everywhere turning In Demand's entire movie library into one available on every device a consumer watches content on.

Jason was tasked with developing the pivotal new initiative on behalf of the nation's two largest cable companies, Time Warner Cable and Comcast. This online video store, which launched in the very early days of the TV Everywhere movement was an application that allowed consumers the ability to stream and own or rent thousands of titles from Hollywood studios and television networks through on devices other than their traditional television. This effort thrusts the cable industry into competition with iTunes and Amazon for internet television viewership.

Jason managed a large product management team responsible for distributing video on demand (VOD) content to over 30 million homes in the United States, which achieved a 15% year over year growth during his tenure.

Jason's role at iN DEMAND was to ensure that the company maintained a proactive role in the cable industry's effort to use the latest cutting edge technologies change how consumers consume television media.

He was one of the company's leaders who was always taking new business initiatives from scratch (video on demand, HD video, online video) and turning them into fully functioning, sustainable businesses with significant associated revenue. During his tenure at iN DEMAND, Jason was responsible for launching iN DEMAND's music on demand service (the most popular free service in the early days of VOD which paved the way for free on demand as we know it today). He was a key part of the team that launched the MOJO HD channel which grew to an audience of over 10 million homes and helped cable bulk up their early HD offerings. Jason also served as the production executive for Howard Stern On Demand during its launch growing the service into the #1 solely available via VOD subscription service in the nation.

Additionally, growing out of his time working on MOJO HD, Jason is executive producer of the timelessly popular high definition Yule Log available year after year on Comcast On Demand and Time Warner Cable On Demand (Jason was interviewed by CNN's Jeanne Moos as well as AP, NY Daily News and Bloomberg about this upstart competitor to the traditional WPIX Yule Log).

YOD CHINA:

At YOD China, Jason was responsible for building a state-of-the-art digital infrastructure to bring the most popular advanced television services from cable to mobile to tablet to customers in China. Featuring deals with Disney, NBC Universal, Paramount and Warner Bros., YOD China created an offering with the best Hollywood titles as they have never been seen before throughout the mainland.

He led many first of their kind business development deals, developed cutting edge cable on demand delivery technology for China, designed and built YOD China's consumer-facing web site and shepherded the firm into mobile/mobile app space.

Leveraging YOD China's partnership with CCTV-6, the nation's largest movie channel, YOD China built an offering from scratch that grew to over 5 million digital homes and over 20 million homes passed during Jason's tenure.

IMMERSION:

Jason Patton was brought on at Immersion to be responsible for creating and implementing the strategic vision and operational business plan for Immersion's content business featuring "touch feedback" technology for mobile phones and tablets across three distinct Immersion verticals: mobile video & advertising; mobile gaming; and social media.

As the head of this internal startup at Immersion, he hired a team to introduce haptics to the content ecosystem and revised Immersion's mobile strategy to focus on top tier publishers.

Mobile video deals with Slate Magazine, Sony, LeTV, Opera Mediaworks / AdColony, OMD, Horizon. Mobile gaming deals with Google, Angry Birds, Fruit Ninja, Pac-Man, Bandai Namco, Concrete, GamePoint, GameHouse, Gameloft, Hullabu, iDreamSky, Rovio, Ubisoft, Unity, Wooga.

Jason Patton won the Mobile Marketer campaign of the year award for 2014 and was also recognized by Google in their Creative Sandbox for world-class innovative technology.

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